Introduction

A popular hotel chain founded by Mr Inderjeet Singh. Goldstone Resorts is a hotel business inspired by timeless family values. With hotels around India, they focus on offering discreet and honest hotel management services to their guests. Their hotels are a testament to the destinations’ local architecture and cultural traditions and values. All goldstone hotels offer a wide range of extensive leisure activities and options and business travel facilities.

The Challenge

Goldstone Resorts has years of experience and reputation in the hospitality industry. However, with the internet boom and people heavily depending on the internet to make their travel plans, Goldstone was losing the competition to the hotel chains that had a presence in the search engine result pages. Initially, their online marketing activities were not yielding the desired results. This was probably because their search engine marketing or SEO practices were not in sync with the goals they were trying to achieve. This was one of the primary reasons why they were losing potential travellers to their counterparts.

Solution

To combat the online competition, the very first step that our digital marketing team took was to conduct an initial audit of the website to point out the errors that were stopping their site from being positioned on the top. Next, we tried to understand the dynamics of their business, their competitors, and their target audience to formulate keyword research and SEO services for resorts based strategy. Next, we decided to understand the travellers’ behaviour while searching for hotels online, and accordingly listed down keywords. Next, based on these keywords, we fine-tuned their website content, redesigned parts of their website according to SEO best practices, and built a robust backlinking structure receiving links from useful authority websites in the travel & hospitality niches.

Here is everything that we offered them -

Initial website SEO audit
Industry research, competitive analysis, and understanding audience demographics.
Keyword research and analysis
Website content optimization
Backlinking activities
On-Page and Off-Page SEO

Results

Our team’s SEO efforts yielded a massive 200% increase in website traffic and enquiries. In just two months of commencing the SEO strategy, Goldstone Hotels’ search engine results position grew manifolds for their primary keywords - List of Top 10 Hospitality Companies in India, List of Tour, Travel and Hospitality Companies in India. The website also outranked many of its search competitors for both secondary and long-tail keywords combinations. The on-site time that the users registered also increased.