Introduction

Established back in 1991, Microlit is a leading developer and manufacturer that produces high precision liquid handling instruments for science laboratories worldwide. They have a team of 200 qualified employees, and together they offer a wide range of Electronic Burettes, Electronic Pipette Filling Instruments, Bottle Top Dispensers, Micropipettes, Miniature Micropipettes, and accessories like Tips and Stands for Micropipettes. They have a widespread, trusted network of clients in 65 countries around the world.

The Challenge

Microlit is a leading brand that offers a wide range of laboratory equipment. With the digital revolution pacing up, they realized the importance of having a strong presence on the internet. However, because they are operating in a highly competitive industry, Microlit was unable to position itself on the first page of the search results. Initially, their content marketing and off-page backlinking profile were not competitive enough to make the website rank on the first page of the search engine results. This was one of the most crucial reasons why they were losing out on a huge potential audience to their competitors.

Solution

The first and foremost thing that our digital marketing team did was conduct an initial audit of their website. This way, we were able to pin-point the shortcomings in the site that were stopping it from ranking higher. Based on the audit results, we optimized their website according to Google’s listed SEO best practices. Next, we streamlined their content marketing strategy and focused on producing informative content for building a robust backlinking structure. Once the website was properly optimized to meet the search engine guidelines, we concentrated on the website’s off-page aspect. We made a robust backlinking profile to receive useful authority links from other third-party websites.

Here is everything that we offered them -

Website SEO audit
Keyword research and analysis
Industry research, competitive study and clients demographics.
Off-

Results

DigitalOye, a leading best SEO Company efforts resulted in an increase in their website traffic by a whopping 200%. In just a few months of initiating the SEO process, Microlit’s website began acquiring the first position in the search engine results for its primary keywords like Laboratory Liquid Handling Instruments Manufacturer, laboratory liquid handling equipment supplier and exporters in India. It also began to rank on the first page for several other secondary and long-tail keywords combinations.